CAREER PROFILE

Business Analyst

Salary Range (US$)

$75,000–$105,000
DAM Business Analysts gather requirements, map workflows, and ensure the DAM aligns with business processes. They translate user needs into technical requirements, bridging creative, business, and IT teams.

Core Responsibilities

Run discovery workshops, document requirements, validate workflows, support UAT, liaise between end users and IT teams.
$90,000
Average salary
1,200
US postings 2024
10–20
Workshops run
30%
Adoption uplift
3–5 years
Experience required
20–40 deliverables
Documentation output

Impact of AI

AI speeds requirement discovery by analyzing usage data and chat logs. Analysts contextualize these insights into actionable specifications.

Skills to Learn

Process mapping, requirements documentation, user journey design, DAM workflows.

Personality Fit

Analytical, empathetic, detail-driven, enjoys problem-solving.

Ways to Shine

Write clear user stories, tie requirements to ROI, bridge creative and technical language.

Career Path

Business Analyst → Senior BA → Product Owner / Transformation Lead

Growth Potential

High—DAM projects increasingly rely on BA roles to connect user needs with enterprise strategy.

Industries

Agencies, global brands, government, higher education.

Further Reading

IIBA training, Business Analysis Body of Knowledge (BABOK), TdR BA Playbooks.

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